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There are so many brain boosters out there that claim they can revolutionize your world and increase your brain’s overall performance, whether it is at school, work, in your social circle or family. As we age, our brain undergoes certain changes that affect its cognitive performance. The most affected brain function is the memory: in time, it becomes even harder and harder to recall faces, numbers, and events – and all this starts in our early 30s. After 40, our brain decreases in volume at a 5 percent rate every ten years. The brain’s chemical balance also changes in time. Starting with early adulthood, dopamine levels decrease at a rate of around 10 percent over the course of 10 years and this, together with an increased production of free radicals, leads to gradual cognitive decline. There is a lot of talk about nootropics in the media and some review websites tell you to quit being an idiot and read their brain booster guide – pretty full-on! Now that’s what we call aggressive marketing. With so many options to choose from, how can you tell which one is right for you? Or if it’s your brain saver or a scam?

geniux_reviews_300x236pxGeniux Advanced Brain Formula is a nootropic that is marketed as the “ultimate smart pill” and the ‘the brain pill of the future’ which combines several natural ingredients in a patent-pending formula to help you boost your memory, energy, creative thinking and focus – just about what your average brain pill would do. It is supposedly endorsed by Dr. Oz, who said that ‘the supplement is capable of improving the overall brain function, even as the brain is slowing aging each day.’ You will even see pictures of the guy from Limitless and the Hangover, Bradley Cooper, giving you an all thumbs up and trying to sell you the pill that will unlock the full potential of your brain, just like in the movie. Why use only 10 percent of your brain when you could tap into its full power? However, the Bradley Cooper website is called Geniux Scam. Is this product a scam?

Geniux Benefits

The product claims to be the only health supplement that ticks all the boxes listed in its competitor comparison table, namely: it is fast acting, improves focus, both short-term and long-term recall and long-term memory, boosts energy and mood and increases mental clarity. It makes your life simpler and easier because you won’t have trouble remembering what you need to buy, concentrating on what’s important, you’ll be full of energy and in high spirits throughout the day. The manufacturers like to think they don’t have any competitors and they ‘like to stay focused on making our product the best it can be for you, and nothing more’. Well, that’s not how the market goes. Then why is there a comparison table listed on their website including EVO, Alpha Brain, Provera AVH, Cerebral Success and Ceraloft? The manufacturers like to have selective memory and ignore some good-standing competitors like Max Synapse who are transparent about all the ingredients of its product and who provide direct links to relevant studies showing the benefits brought by each ingredient.

As with other brain boosters, each user will react differently to Geniux and the FDA does not approve health supplements unless there have been too many complaints, so its results aren’t guaranteed.

Geniux Ingredients

Geniux claims to contain 20 natural ingredients derived from over 50 years of extensive scientific research. However, the full list isn’t disclosed on the official website, and there is no scan of the label, which is a big red flag for a health supplement. Instead, given that this is the new trend for supplement manufacturers to back each ingredient with scientific evidence showing its benefits, the website lists some studies and citations for some of the ingredients. The problem is there are no direct links to the studies, some of these studies are from the 90s and the exact details such as the number of participants, duration, benefits and findings of the studies aren’t disclosed or even relevant. The manufacturers don’t want to make it easier for their customers and like to keep them guessing. How is the effect of pollen extracts on the prolonged poisoning of rats with organic solvents relevant to you and your brain? Some studies are just general instead of being specific to the ingredients, and their only function seems to be to make a list look longer, like the one on the ability of nutrient supplements to modify brain function. However, it is highlighted at the top that these studies ‘do not make claims regarding the diagnosis, treatment, cure, or prevention of any disease.’ Then what is the point of looking at the list? The manufacturers must be relying on the gullible and less inquisitive customers who just like seeing links to studies or lists of scientific evidence to tick the box, but don’t take the time actually to check their validity and relevance.

Judging by the list of studies, the product must contain pollen extract, manuka honey, propolis, and tyrosine. By digging deeper, we find out that the manufacturers use only 100 percent natural Royal Bee Pollen in every capsule. However, out of these ingredients, only tyrosine might be slightly effective in improving cognitive performance, alertness and memory under stressful conditions. Tyrosine is an amino acid which helps produce dopamine and noradrenaline, two neurotransmitters that help you fight fatigue and stay switched on and focused, especially in stressful situations. A study found that tyrosine improved cognitive flexibility and participants were able to switch between examining one concept to another efficiently. The dosage isn’t disclosed either, so the information isn’t very useful.

Other affiliate websites claim the product also contains a few ingredients with scientifically proven or at least scientifically-investigated benefits, like GABA (anxiety relief, calming effect, results in patients with attention deficit-hyperactivity disorder (ADHD)), Bacopa Monnieri (protective antioxidant properties, boosts blood flow and regulates serotonin release, improved memory and enhanced cognitive performance), Alpha GPC (increased acetylcholine levels in the brain, which improve learning, memory, and concentration, improved cognition in Alzheimer’s disease and dementia patients), Vinpocetine (improved memory and blood flow) and Huperzine A (improved behavior, memory and mental function in Alzheimer’s and dementia patients, increased levels of acetylcholine). The already mentioned Geniux Scam website (would we trust it anyway?) also cites Eleutherococcus senticosus, commonly known as Siberian ginseng, used in traditional medicine to combat fatigue, and  Pikatropin, a cognitive enhancer that increases blood flow and reduces mental fatigue. In addition to the ingredients above, other websites also mention acetyl-L-carnitine (ALCAR, fights aging, chronic fatigue and cognitive decline, repairs neuronal damage and protects the neurons), DMAE Bitartrate (increased acetylcholine levels, neuron protection from oxidation, fights cognitive decline), vitamins B6 and B12 (improved blood circulation and immune system boost), acacia rigidula (anti-depression, increased dopamine levels), theanine (relaxation and mood enhancer), Ginkgo Biloba (improved memory thanks to better blood circulation), phosphatidylserine (used in the treatment of Alzheimer’s disease, age-related cognitive decline, ADHD and depression), St. John’s Wort (anti-depression, increased dopamine and serotonin levels) and glutamine (energy, mood and concentration boost). All this sounds too good to be true. Did someone just run a search of all the efficient ingredients that make a wanted brain booster and compiled a list? If Geniux contained all these excellent ingredients, then why wouldn’t the official website list them and reference the multiple benefits in their studies list? Surely, if it’s a secret formula, no point keeping the secret since all the affiliates are disclosing it. Even if this secret formula was rich in all these excellent ingredients, would the dosage even be right to yield the claimed results with so many ingredients in such a small pill?

The website mentions that Geniux ‘does not contain any unnatural man-made compounds or substances such As Investigational New Drugs (IND)’ or piracetam.

Geniux Dosage

It is recommended to take one capsule a day with a glass of water, either in the morning or at any point throughout the day when your cognitive abilities are under a lot of pressure. The effect will be felt within seconds.

Availability and Pricing

The supplement is available in capsule form and can be ordered prescription-free from its official website, as well as a network of affiliates. Geniux Scam seems to be one of these affiliate websites – would you order from it?

There are 4 different purchasing options for Geniux, each including the 60 percent flash sale that is supposedly available only for one day, but which is on every day in fact: 1 bottle of 30 capsules for $39, 3 bottles for $90, 5 bottles for $125, or 7 bottles for $140. Free shipping is available only if you purchase multiple bottles. You’ll also have to add a $3.34 secure processing fee.

The product comes with a 100 percent money back guarantee. There is also a free trial. If you are unhappy with the product, you will receive a refund of the purchase price minus shipping and handling charges and a $5 restocking fee. If you wish to return the product, you will need to contact the manufacturers within 20 days of your first-time order and obtain a Return Merchandise Authorization (RMA) number which is valid for 30 days. To qualify for a refund, the returned first-time order product must be received before the expiration of the RMA number in this 30 day period.

There is also this sense of urgency that you need to purchase the product as soon as possible to benefit from the 60 percent one-day flash sale. There is even a countdown and your heart starts pumping even harder with every second that you lose while pondering whether this is the best product for you. However, don’t panic: if you access the website tomorrow, you will see the same countdown.

The supplement is produced by a US manufacturer called Geniux Brain Supplements based out of Independence, OH, in a ‘state-of-the-art facility’, which might reassure some customers regarding quality control.

Geniux Cons

The internet is full of false claims and fake reviews, including on their official website and on YouTube, where paid reviewers praise the product. Some of the reviewers have profiles on some websites where they offer their services to promote products. The testimonials page on the website has video-like images of the so-called reviewers, but when you try to access the videos, you realize they’re not videos. There was even a claim that it was Geniux that inspired the movie Limitless, where a magic pill unleashes the full brain potential. The movie’s team even had to tweet that the respective claim was unfounded.

There are many examples of deceptive advertising on Facebook and other media, suggesting that it’s the first brain super drug approved by the FDA. The article links to a page that looks like CNN. However, observant readers can notice that the URL is completely different. We all know by now that only prescribed pharmaceuticals require FDA approval, and not health supplements who yield such different results depending on their content, the user’s medical history and pre-existing conditions. Even the endorsement by Dr. Oz seems to be completely bogus. If you search for Geniux on Dr. Oz’s official website, your search results will be all about genital warts and herpes. Not quite what you were expecting, was it? Numerous articles about the product by reputable sources such as CNN, Forbes or The New York Time are also fake. What sort of company in good standing would resort to such cheap tricks?

Customers complain about the many side effects on Amazon including insomnia, stomach ache, diarrhea, heart palpitations, vertigo, and headaches, and rate the product only two stars. Not all users react the same, so you might not experience any of these. In fact, you might not feel anything at all, as many customer reviews mentioned Geniux had no effect.

If you are allergic to bees and pollen, do not use this product altogether. The manufacturers should make it clear that the supplement contains bee pollen, honey, and propolis but there is no allergy warning up for customers who are allergic to pollen or bees.

The exact ingredients are unknown. Only a few have been revealed. Moreover, there is a discrepancy between the ingredients suggested on the official website (Royal Bee pollen, propolis, tyrosine and Manuka honey) and ingredients presented by so-called affiliates (GABA, Bacopa Monnieri, Alpha GPC, Vinpocetine, Huperzine A, Eleutherococcus senticosus, Pikatropin, acetyl-L-carnitine, DMAE Bitartrate, vitamins B6 and B12, acacia rigidula, theanine, Ginkgo Biloba, phosphatidylserine, St. John’s Wort and glutamine). This sounds too good to be true, but would the dosage of each even be high enough to yield the amazing results these ingredients are known for? The product might contain caffeine according to some customer reviews, although the manufacturers advise staying clear of those ‘overly priced caffeine pills on the market’. Caffeine is known for causing a sudden energy boost, followed by jitteriness, anxiety and energy crash mid-day. Many health supplements use caffeine in very high amounts because this way they can yield almost instant results, boosts energy and focus, and can, therefore, mask the inefficiency of their other ingredients. The few studies backing the undisclosed ingredients of this brain booster are either old, irrelevant or not accurate enough regarding the participants of the research, duration, benefits or any findings. Then what’s the point to even have such a list?

As one customer put it, he finished a bottle and got smarter and realized the product was a scam. You don’t have to bother to go to those lengths.